Next, let’s talk a little about application program interfaces, or APIs.

I choose Python because I find it extremely easy to use (it has an English-like syntax), it supports all major operating systems (Windows, Mac and Linux) and it has a vast support system of native and open-source modules (code libraries that simplify complex processes). If you read my previous article, 6 Ways Python Can Automate Tedious Processes for the Modern Marketer, then you know that Python is my go-to scripting language for many projects. Alongside some basic Python programming knowledge, I will also assume that you are familiar with and comfortable navigating Marketo.įirst, a little bit about Python. While this article touches on many technical topics, I want to focus on the Python aspect of the solution. In this demo, we’re writing a Python script that connects to Marketo, pulls field values for leads that filled the t-shirt request form the previous day, and creates a CSV file named tshirt_fulfillment.csv. As reliable as SpeedyShip has been, they have not caught up to technology, and they need the CSV provided to them either by email or through a file-sharing platform (e.g., Box or Dropbox). SpeedyShip will email the requestor to confirm their t-shirt size and acquire a shipping address. Every day, you will supply your dependable fulfillment partner of 15 years, SpeedyShip, with a CSV file of people who filled out the t-shirt request form on the previous day. You will send them an email that links to a form they will fill out with their name, email address and t-shirt size. Here’s the scenario: You’re launching a promotion offering free t-shirts to your top prospects and clients.

In this article, I will demonstrate how to develop a process that extracts lead data from Adobe Marketo Engage in the form of a CSV file.

These days, much of the required automation can be done natively within MAP and CRM platforms that leverage the magic of APIs. The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming.

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